Newsletter from September 26, 2025

Trends, trends, trends.

What a wild week this was.

Benjamin Diedering

sent: September 26, 2025

Subject: Trends, trends, trends.

What a week. Seriously, what a wild ride.

We kicked things off with an offsite with the German team – rafting at the Canoe Park, followed by strategy days with the executive team to lay the path for continuing sustainable growth of BDX. Even though I’m fully out of the day-to-day operations in Germany, it’s super important for me to see the team regularly, share my spirit and insights, and get a real feel for how things are running in Leipzig. No matter how busy I am with business in America and all those really amazing projects, I’ll always make time to stay in touch with the original core of BDX in Germany. So much going on, so much action. Loved every minute.

My next stop was Munich

I had the incredible honor to do a keynote at SIXT – the bold orange and black car rental that makes headlines every other week with their brilliant marketing ideas. We have been very lucky to support their amazing US team with some social content. If you want to see some of the best creative execution, go check out their Instagram.

Trendcon in Leipzig

From Munich I headed straight back to Leipzig for one of my absolute highlights of the year: Trendcon – our marketing event about trends, innovations and brand hacks. And wow, what a line-up: founders, extreme athletes, influencers, marketing geniuses. We even did a live plunge on stage. No filler, all killer content. The topic? Budget cheats. How do you create massive impact with limited spend? We unpacked the latest trends, tools, and tactics that make small budgets go a long way.

Do you want me to share some of my favorite learnings from this year’s Trendcon in the next newsletter? Reply to this mail and let me know. And if you want in on next year’s Trendcon, early bird tickets are live now for just €80 with the code “2026”. Get your ticket.

Speaking of trends

There’s a new format popping up on Insta & co. – you’ve probably seen it: 5120 × 1080, extreme wide. 9:16 is basically social media standard, but also kinda boring. Some brands decided to do the exact opposite: go ultra-wide. And it’s blowing up fast. Why? Simple trend formula: break the pattern. It disrupts expectations, grabs attention, and suddenly, everyone’s watching – regardless of the actual content. Pro tip for brands: take your existing assets, export them in this new format, upload, and ride the trend wave while it’s still fresh. Thank me later.

Upcoming speaking event

This Monday, I’ll be speaking at Loyola Marymount University for the LMU Entrepreneurship Society, sharing the BDX journey and insights from building the brand. If you’re in LA and want to be there: Sign up now.

That’s it for this week. Between team offsites, Trendcon, and new social formats, there’s plenty of inspiration to take into your week.

See you next Friday! ✌️
Benjamin

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Every Friday, I send out an engaging newsletter where I share unfiltered insights from BDX, New Trend Society, and all the latest happenings in the marketing world. Expect exclusive content you won’t find anywhere else – fascinating behind-the-scenes stories and valuable lessons learned along the way.