So pumped to write this from New York!
I’ve been here for a few days, wrapping up meetings with some awesome clients, like Spotify and BMW. Can’t tell you how much I’m loving the energy here – it’s been an absolute blast.
Plus, I went to one of the coolest bars I’ve ever been to, called Double Chicken Please. And to burn off those calories right away I met up with some folks from the NEWTREND SOCIETY community for our NTS 60 challenge. Amazing run with amazing people!
Oh, and big news: I had the honor of giving my very first keynote in the U.S. at the Baby Bathwater Institute – me, speaking to an incredible crowd in New York Upstate. The topic? How to build a Love Brand™.
I dove into some of our most exciting campaigns for DHL, BMW, and AMEX, and shared some of the secrets behind how these brands truly became Love Brands™. A massive shout-out to Diane Zimmerman. She is an amazing brand expert who helped shape some iconic brands, including Siegfried & Roy. She shared a quote during the recording of an episode for the NEWTREND SOCIETY podcast that really stuck with me, and I adapted it for the keynote:
“A Love Brand™ is a promise to deliver a consistent emotional experience – every time, across all touchpoints.”
But what exactly does this mean? Well, take Apple for example.
- Promise: Apple promises to deliver innovation and premium quality in everything they do, from their products to their customer service.
- Deliver: They deliver on this promise with products like the iPhone or MacBook, offering high performance, design, and reliability.
- Emotional: Apple creates an emotional connection through sleek designs, intuitive interfaces, and a sense of belonging, making customers feel unique and valued.
- Experience: Whether you’re in an Apple Store or using your iPhone, the experience is always easy, enjoyable, and visually appealing, with a consistent focus on user satisfaction.
- Every time: No matter when or where you interact with Apple, you’ll experience the same level of quality, from purchasing a product to getting support.
- All touchpoints: Whether it’s the website, the store, or the support team, every touchpoint reflects Apple’s commitment to consistency and customer care.
One of the key points I made during my talk: Community is one of the most powerful drivers in building a Love Brand™. Without it, you’re just another brand.
If you want to see the entire keynote, just hit reply to this email – I might share the full keynote on YouTube.
That’s it for now – but before I sign off, if you’re in NYC and work with a brand, I’m still here for a few more days and always up for meeting new people. Let me know if you’re around!
See you next Friday! ✌️
Benjamin
