Hello,
As announced last week, we hosted our live podcast event with Adrian Per (@omgadrian) on Instagram on Tuesday. Adrian is one of the most impressive creators right now – and to me, he’s kind of the Casey Neistat of Instagram. What Casey did on YouTube back then, Adrian is doing on Insta now.
It all kicked off in 2023 with a challenge: 365 days, 365 videos. Not cheaply thrown together, but truly high quality. What many don’t know: before that, Adrian spent years as a creator with little reach – a high school dropout, at times with 13 dollars in his account. He didn’t let that stop him. He just kept going. After 30 days, the first video went viral, then another. His story proves it: very few creators become successful “just like that” or by luck. Consistency is key.
From the podcast I took another big learning that I want to implement in my own workflow.
Filming, editing, posting – those are the steps most creators get excited about. But one step gets skipped too often: Writing. That doesn’t mean a super detailed script – it means a concept: idea, hook, story. If the storytelling is truly strong, the rest follows naturally. Often an iPhone note with a few shot ideas and a short storyline is enough.
We hosted the whole thing at NOUN Coffee + Wine in Marina del Rey – big love to Valerie and Derek for making it happen. Perfect ambiance for a super chill event.
Otherwise, things are fairly quiet in L.A. – by design. Next week I’m taking my first real vacation of the year. I’m heading to a place I’ve never been, very far away. More on that when I’m back.
That’s it for this week.
See you next Friday! ✌️
Benjamin
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