Newsletter from July 4, 2025

The 3 traits of success: curiosity, curiosity, curiosity.

It’s one of your most valuable tools.

Benjamin Diedering

sent: July 4, 2025

Subject: The 3 traits of success: curiosity, curiosity, curiosity.

Hello,

Two years ago, I made the leap to the U.S. with nothing but my suitcase and a whole lot of ambition. Since then, I’ve built a network that genuinely inspires me – a group of people who challenge my thinking and constantly push me to raise the bar.

A new part of this journey is the Visionary Table, an event series we run with NEW TREND SOCIETY. This time, we hosted it in partnership with Appsfactory and Edenspiekermann. 17 founders, executives, and creative minds gathered on the rooftop of the iconic Proper Hotel. We shared great food, strong conversations, and perspectives that you simply don’t get when you stay in your own lane. I’m grateful to everyone who showed up and helped make it such an inspiring event.

I’m always curious about other people’s perspectives. The kind of perspective that forces you to look outside your own bubble and see things from a different angle. Curiosity has always been my driving force. Whether it was back in the day as an event photographer, exploring behind the scenes and capturing what no one else saw, or today, working with some of the biggest brands in the world to help shape their strategies – it’s all been about creative curiosity. Learning how the world works and how we can make a difference in it. Curiosity is not just a personal trait; it’s a must when it comes to telling great stories.

Because without curiosity, without the desire to dig deeper, you can’t create the stories that move people. And without great stories, well… you’ve got nothing to tell.

If you want to inspire, connect, and build something that lasts, it all starts with curiosity. It’s what sparks ideas, drives change, and shapes the brands that people genuinely care about. So, whatever you do in life, whether you’re a founder yourself or not, always stay curious. It is one of the most important tools you’ve got.

See you next Friday and happy 4th of July! ✌️
Benjamin

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