Last Friday was 4th of July, a day when many took a well-deserved break – but not for the NTS60 Challenge!
A month ago we started a community challenge trying to work out every day for 60 days. Running, swimming, weight lifting, cycling, you name it. So, while others were celebrating, we were still out there pushing through and staying consistent.
And now, here we are, hitting the halfway point of our 60-day challenge.
So, what’s been happening so far?
First off, the motivation in this group has been nothing short of inspiring. From people crushing city runs in New York, to training on the beach in Ibiza, and others running in their own hometowns – this is exactly what this community is about.
We’re proud to see so many staying committed and fueling each other’s progress.
It’s all about building that momentum.

A common theme in the feedback we’ve received is consistency. It’s what keeps everyone going, even when motivation wanes – and let’s be honest, it always does at some point. That’s why we’re all about staying consistent with our workouts, even when the going gets tough.
Oh, and for those looking to sport some NTS60 pride – we’ve got an exclusive NTS60 Sports Jersey available in the shop now. Get yours and show the world you’re staying consistent, no matter what!
Consistency is also one of the crucial qualities of Love Brands™. You know, when it comes to building a Love Brand™, the real secret isn’t just in the creativity or the one-off campaigns. It’s about delivering a consistent story across every touchpoint. Whether it’s your social media, customer service, or the product experience itself. Everything needs to connect in a way that builds trust and emotional connection over time.

That’s what brands like Nike, Coca-Cola and BMW do so well. They keep delivering the same message of quality, innovation, and emotional connection at every point of contact. And that consistency is what turns customers into fans, into loyal followers, and ultimately into Love Brand™ advocates.
Upcoming Event
Speaking of strategy, if you’re looking to level up your brand and marketing game, don’t miss out on the next Trendcon in Leipzig on September 25th. We’ll dive deep into Marketing Strategy and explore how to create brands that people truly love. See you there? Get your ticket.
See you next Friday! ✌️
Benjamin
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