THE BIGGER PICTURE.
BENJAMIN DIEDERING'S
WEEKLY NEWSLETTER.

WHAT HAPPENED IN MARKETING & BRANDING THIS WEEK? WHAT'S HOT RIGHT NOW IN LA?

Every Friday, I send out an engaging newsletter where I share unfiltered insights from BDX, New Trend Society, and all the latest happenings in the marketing world. Expect exclusive content you won’t find anywhere else – fascinating behind-the-scenes stories and valuable lessons learned along the way.

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The Latest 6 Editions of "The Bigger Picture"

Get a sneak peek at what’s waiting for you in the newsletter: exciting insights from Los Angeles, the hottest marketing trends, and personal takeaways from Benjamin Diedering. Here are the last 6 editions to give you a taste of the exclusive content – straight from the marketing world, unfiltered and inspiring. Enjoy exploring!

July 10, 2026

IShowSpeed Is Running The World Cup!

and showing the future of content + marketing.

July 3, 2026

The Influencer Era Is Ending

Everything I Learned from Cannes Lions 2026!

June 26, 2026

Creators vs. Hollywood

How Creators are Disrupting a Whole Industry!

June 19, 2026

How FIFA Rebuilt and Became a Global Force

Lots to learn from this playbook

June 12, 2026

Attention is the New Currency!

How smart brands enter tentpole events.

June 5, 2026

The Rise of Secret Clubs! 🤫

How curated circles are the best marketing strategy.

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