THE BIGGER PICTURE.
BENJAMIN DIEDERING'S
WEEKLY NEWSLETTER.

WHAT HAPPENED IN MARKETING & BRANDING THIS WEEK? WHAT'S HOT RIGHT NOW IN LA?

Every Friday, I send out an engaging newsletter where I share unfiltered insights from BDX, New Trend Society, and all the latest happenings in the marketing world. Expect exclusive content you won’t find anywhere else – fascinating behind-the-scenes stories and valuable lessons learned along the way.

SUBSCRIBE NOW!

The Latest 6 Editions of "The Bigger Picture"

Get a sneak peek at what’s waiting for you in the newsletter: exciting insights from Los Angeles, the hottest marketing trends, and personal takeaways from Benjamin Diedering. Here are the last 6 editions to give you a taste of the exclusive content – straight from the marketing world, unfiltered and inspiring. Enjoy exploring!

January 30, 2026

A personal invite to our Super Bowl Week event in San Francisco

Limited capacity. Register to request an invite.

January 23, 2026

2016 = 2026

Why it feels like we’re back, and what it means for you

January 16, 2026

The Super Bowl isn’t won on Sunday

SF on Feb 6: we’re hosting a Sports Marketing Summit before Super Bowl Sunday.

January 11, 2026

Shoot your shot

This week from CES: why shooting your shot still works.

December 29, 2025

Was I wrong?

My predictions for 2025.

December 19, 2025

Why you need to be alone.

It's worth it.

SUBSCRIBE NOW!