THE BIGGER PICTURE.
BENJAMIN DIEDERING'S
WEEKLY NEWSLETTER.

WHAT HAPPENED IN MARKETING & BRANDING THIS WEEK? WHAT'S HOT RIGHT NOW IN LA?

Every Friday, I send out an engaging newsletter where I share unfiltered insights from BDX, New Trend Society, and all the latest happenings in the marketing world. Expect exclusive content you won’t find anywhere else – fascinating behind-the-scenes stories and valuable lessons learned along the way.

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The Latest 6 Editions of "The Bigger Picture"

Get a sneak peek at what’s waiting for you in the newsletter: exciting insights from Los Angeles, the hottest marketing trends, and personal takeaways from Benjamin Diedering. Here are the last 6 editions to give you a taste of the exclusive content – straight from the marketing world, unfiltered and inspiring. Enjoy exploring!

June 12, 2026

Attention is the New Currency!

How smart brands enter tentpole events.

June 5, 2026

The Rise of Secret Clubs! 🤫

How curated circles are the best marketing strategy.

May 29, 2026

The Most Important Summer of the Decade

How this World Cup will change everything! ⚽️

May 15, 2026

Drake Releases 3 Albums… In One Night!

His Masterclass Explained 🤯

May 8, 2026

How F1 Became BIGGER than ever! 🏎️

and what I learned from the CEO of F1.

May 1, 2026

Hamburg to California, and the Art of Showing Up

Stagecoach 🤝 OMR

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