Hello,
This week, I want to take you straight to Monterey Car Week, Sucuk und Bratwurst, and some seriously inspiring creative stuff, plus a sneak peek at our next big event in LA.
I spent the last few days in Monterey, soaking in the West Coast vibes south of San Francisco. Every year, the most pristine car collectors and luxury brands gather there to showcase their cars.
We had the chance to join BMW for a production – and honestly, it was a masterclass in luxury brand strategy. View on Instagram
How so?
BMW rented a whole villa and created a creative playground for their clients.
It’s not just about cars, it’s about immersive experiences, exclusive access, and letting your audience feel special.
If you work with brands, think about the power of events like this – small, curated experiences beat generic campaigns any day.
Amazing Design Studio: Sucuk und Bratwurst
Last year I met Lucas Olgac on Instagram at Art Basel in Miami. He is the founder of Sucuk und Bratwurst, an agency that does mind-blowing art installations and collabs with brands like Nike. View their work.
One of their coolest pieces?
A half-engine, half-coffee machine installation – totally unexpected, totally memorable.
The takeaway for brands: Do stuff that’s never been done before. Be bold. Surprise your audience. Creativity like this sticks.
Upcoming Event
We’re hosting an exclusive session at The Lighthouse in Venice – a members-only club for active creators.
We’ll sit down with Cole Walliser, an amazing director known for his slow-mo glam videos from the big red carpets (see example), to talk Secrets of Creative Storytelling.
We’ll cover:
- What makes content go viral
- How to create stories people laugh at, share, and remember
- Trends that will define content over the next years
Seats are limited, and each participant needs approval, so if you want in, sign up and try your luck – it’s going to be epic.
That’s it for this newsletter.
Next week, I’ll share insights from Jackson Hole, Wyoming and how this community became one of the richest in the U.S.
See you next Friday! ✌️
Benjamin
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