Newsletter from August 29, 2025

Billionaires are conquering the mountains.

And here’s why.

Benjamin Diedering

sent: August 29, 2025

Subject: Billionaires are conquering the mountains.

This week, I want to take you to Grand Teton National Park in Wyoming – a place that completely blew me away. I spent a few days there, explored the Grand Teton Mountains, and got a first-hand look at Jackson Hole, one of the richest communities in the U.S. It’s wild.

High density of billionaires, crazy tax perks – but beyond that, the nature, the outdoors, and the hiking are absolutely stunning. If you ever get the chance, go a bit inland from the coasts. It’s just a short flight from LA or Denver, and trust me, it’s worth it. We even went to a rodeo, which is basically their national sport, and captured some incredible moments on a 40-year-old analogue camera.

The beauty of analogue is that it slows you down. You know the deal with iPhone-photography: you take thousands of photographs but hardly ever look at any of them after taking them. But analogue makes every shot intentional, and gives you images that last a lifetime. If you want to try it, I’m using the Yashica T4 – small, compact, and hyped right now.

Now, let’s talk brands and creativity.

While I was there, I reflected on one of my favorite partners: SIXT. That orange, bold, and loud brand. We’ve had the chance to work on some epic projects together, and here’s what makes them so successful:

Authenticity – They have a voice and aren’t afraid to polarize a bit.
Experimentation – They work with tons of creators, giving them full creative freedom.
Consistency & Identity – Their brand is instantly recognizable, not just from a logo, but the orange, bold, distinctive style. They’re crushing it in the U.S. because they stick to their DNA.

If you want to find out more about their brilliant social strategy, I’ve got news for you:

The Global Head of Social Media of SIXT, Katharina Greier, will join this year’s TRENDCON on September 25th in Leipzig as a speaker. Learn more about TRENDCON.

TRENDCON is THE event for inspiring marketing and business insights. Last year was a killer kick-off with speakers from BMW, Goldman, John Reed, and more. This year, we’re leveling up: extreme athletes, top founders, and creators who are really tapping into Gen Z content. And I’ve got a special ticket deal for all newsletter readers:

Pay 99 € instead of 199 € with the code BDX100. Limited availability – grab yours before they sell out.

I’ll be there too, and I cannot wait. That’s it for this week. Between mountains, analog cameras, and viral storytelling, there’s plenty of inspiration to take into your week. See you next Friday! ✌️

Benjamin

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Every Friday, I send out an engaging newsletter where I share unfiltered insights from BDX, New Trend Society, and all the latest happenings in the marketing world. Expect exclusive content you won’t find anywhere else – fascinating behind-the-scenes stories and valuable lessons learned along the way.