Newsletter from August 1, 2025

Big budget ≠ lasting impact

Here’s what really counts!

Benjamin Diedering

sent: August 1, 2025

Subject: Big budget ≠ lasting impact

Hello everyone,

Last week, I had the chance to experience something special in LA – and it was all about great people, good vibes, and amazing pizza.

I’m talking about the first-ever NTS Venice Pizza Club, hosted in collaboration with Alex Benton and NEW TREND SOCIETY.

Alex has this incredible tradition of bringing people together at his place to bake fresh pizzas and share great moments. We decided to level it up and make it even more special – so we took it to the rooftop with a killer view of the city, a DJ spinning tracks, and an intimate group of founders, creatives, and entrepreneurs.

It was the kind of event where simplicity is the star. Great food, amazing conversations, and a relaxed vibe. And guess what? It proves a crucial point for brands:

You don’t always need a massive budget to make a lasting impact. In fact, sometimes it’s better to focus on quality leads rather than quantity.

It’s all about understanding your target audience and delivering value that resonates with the right people, in the right context. We didn’t need to splash a huge budget on advertising or extravagant setups. It was about creating an authentic experience that people would actually remember and connect with.

A great example of this is the current Polaroid campaign. They’ve been running large-scale ads for their new instant camera. The message: You can’t get real experiences with AI, you have to live them. And this camera is the perfect companion for that.

AI is the hot topic right now, and consciously and charmingly swimming against the tide resonates well with a lot of people. The campaign taps into passion and the desire for genuine experiences.

With this campaign, Polaroid really hits a nerve. That’s why it’s been shared all over social media – organically. Because it tells a clear story, evokes emotions, and most importantly, speaks perfectly to their target audience.

So, when you’re planning your next campaign, think about this: You don’t need to go over the top to get people talking. Focus on quality, make sure it’s authentic, and build a community around your brand. It’s about creating meaningful connections with your target audience.

And speaking of connections, wanna join us for the next Venice Pizza Club? Let me know, and we’ll send you the details!

We also have two really exciting events planned in Germany this August. Check them out! Event details

Oh, and by the way – how cool are our Venice Pizza Club T-shirts? We’re rocking those at every event now!

See you next Friday! ✌️

Benjamin

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Every Friday, I send out an engaging newsletter where I share unfiltered insights from BDX, New Trend Society, and all the latest happenings in the marketing world. Expect exclusive content you won’t find anywhere else – fascinating behind-the-scenes stories and valuable lessons learned along the way.