This week it’s all about bold activations, festival vibes – and why one smart move can beat 20 standard booths.
Coachella just dropped the lineup and there are some serious bangers in there. Adam Beyer, Justin Bieber. I HAVE to go again. The last years with BMW were wild.
Other than that, I’ve got two big highlights coming up. I’ll be in Germany for a few days and I’m pumped…
First:
Our own conference TRENDCON is around the corner. September 25th in Leipzig. Speakers from SIXT, Jägermeister, Hugendubel – and I’ll be sharing my Marketing Trend Predictions for 2026. With code BDX100 you still get €100 off Friends & Family (only until Sunday).
Right after that:
Bits & Pretzels. One of my all-time favorite events in Germany. And this year, we’re part of something special. Hope I’m not leaking too much here – but let’s just say it already. Together with American Express we’re bringing something fresh, unexpected, and VERY visible to Munich: the Amex Sphere. Basically, a mini version of the Las Vegas Sphere.
What is it?
Think of it as a statement piece – sleek, premium, impossible to miss. Not just decoration, but a signal: Amex isn’t just present, they’re reshaping how brands show up at Europe’s biggest founders festival.
The move?
Instead of blending into the expo noise, Amex is creating a moment.
A Sphere that makes you stop, look twice – and with a bit of luck, even step backstage.
Takeaway for marketers: It’s not about size, it’s about impact. One bold installation can beat twenty standard booths. It’s all about attention, experience, and timing. And of course: IRL activations always hit different.
If you’re at Bits & Pretzels this year, keep your eyes open – you won’t miss the Sphere. In Munich this September, it’s not just about founders, investors, and keynotes. The Sphere is where the real story begins.
See you next Friday ✌️
Benjamin
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