2016 is trending again.
Not because everything was perfect…
But because the vibe was different.
Less pressure.
More fun.
More real.
And honestly, I get it.
For me, 2016 was my first real year going all-in.
I had just graduated university.
I was touring with DJs.
Camera always on me.
Learning by doing.
And now, 10 years later, it’s crazy to look back.
Because here’s the truth:
You always overestimate what you can do in one year.
And you always underestimate what you can do in ten years.
3 reasons why 2016 is trending again:
- It’s been 10 years. A decade is a real milestone. People naturally look back.
- Social media felt different back then. Less curated. More fun. More authentic.
- People want a mental break. The last few years have been intense. And when life feels heavy, people miss the lighter years.
2016 wasn’t perfect.
But it felt simpler.
And sometimes, that’s exactly what people need.
If you want something that always motivates me, this is one of my favorite videos: Watch it on YouTube.
Quick life update + what’s coming up
- LA Creator Rooftop Meetup — Jan 29
- The Winter Reset by feelwithBDX — Jan 31
- SF Sports Marketing Summit — Feb 6
That’s it for this week.
Less noise.
More meaning.
If this brought you back to 2016 for a second, forward it to a friend.
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See you next week ✌️
Benjamin
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