Hello,
Yesterday I posted on LinkedIn about a little campaign I created using AI. And I was pretty blown away. What used to take us 2 days now takes just 10 minutes. But here’s the thing: What changes with AI is the method, and how quickly we get things done.
What doesn’t change? You still need an incredible concept, real creativity, and above all, a story. Because let’s face it: If you can’t tell stories that move people, inspire, and excite, then AI won’t save you. It’s about connecting emotionally, and that’s something AI can’t just pull out of thin air.
How did I do it?
- I chose ChatGPT/DALL-E to create the images.
- Then, I uploaded those images to fal.ai, where the images were transformed into a video.
The whole process was quick, efficient, and the results were really astonishing.
Here’s the exact prompt I used in DALL-E for the image:
A crisp overhead flat lay photograph captured on a Leica Q2 with a 50mm prime lens, f/8 for full-frame sharpness and shadow detail. The scene is composed with high contrast and negative space, designed for graphic impact. Framed with the fries slightly spilling from a large branded white carton, caught mid-fall against a flat, bold dark green backdrop. The branded white carton has "BDX BURGERS & FRIES" written on it in a bold, sans-serif font, dark green, all caps, geometric and condensed, resembling 'Compacta Bold'. Sub headline in italic: "always fresh since 2017." The subject is a pile of golden fries, some airborne, arranged with dynamic tension as if frozen in time. Lighting is bright and direct, hard flash. Slight color grading for nostalgic warmth. Deep browns, acidic yellows, natural whites, and sesame gold. Post-processed with punchy saturation, vivid colors, ultra-crisp sharpness, and editorial style shadows. A touch of film grain. Styled like a still from an A24 foodie documentary, real, romantic, absolutely deliberate.
If you use this exact prompt, please share your results by replying to this email. It would be great to see what you can come up with.
By the way: Our next Mastermind Experience is focused on AI and how it can help to enhance your brand. Want to join us?
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See you next Friday! ✌️
Benjamin
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